DDCO Digital Expands Marketing Solutions to Help Businesses Thrive Online

Atlanta, Georgia, August 17th, 2022 – DDCO Digital, formerly known as Distinct Design Company, has expanded its business marketing solutions offerings. With this expansion, DDCO Digital’s goal is to make marketing easier for time-constrained business owners.

The Atlanta business sector continues to grow despite the economic impacts of the Covid-19 pandemic. With an uptick in consumer online activity, many businesses are finding themselves in need of new marketing tactics and an updated brand presence online. As businesses begin to rebound and scale up their operations, a lot are rethinking how they gain new customers. And, with so many people comfortable with navigating the internet, all companies must have a top-notch digital presence.

 

New Partnerships

Distinct Design Company, a leading Atlanta-based creative agency, has been helping businesses across the Southeast since 2011 with brand identity, web design, graphic design, and other marketing services. As the pandemic pushed more and more businesses online, Dave Carlson, Founder & Creative Director of Distinct Design Company, wanted to expand their services to help its clients adopt an omnichannel approach to their marketing efforts.

"We saw a real need for our services as businesses were forced to move online and we wanted to make sure we could help them in the best way possible. Now we offer a wider range of marketing solutions that will help businesses not only survive but thrive in the digital space."

Dave Carlson
Founder & Creative Director
DDCO Digital

In 2020, in response to the ever-changing landscape of digital marketing, DDCO Digital welcomed Kelly Sims and her company, Sims Marketing Solutions, as an agency partner. This move effectively made DDCO Digital a full-service digital marketing agency. Kelly now helps DDCO Digital’s clients with everything from marketing strategies to managing their monthly marketing efforts.

"I am proud to partner with DDCO Digital. Dave & his team have a real passion for what they do, and it shows in their work. Our partnership has made it easier for clients to update not only their website but the entire ecosystem of online marketing."

Kelly Sims, MBA PCM
Founder & Head of Marketing
Sims Marketing Solutions

New Brand Experience

As part of the new brand, DDCO Digital has launched a new website that includes an extensive portfolio showcasing the menu of digital marketing services the agency offers. The website also features testimonials from clients, as well as free marketing audit tools, like their Page Speed Test and SEO Audit, which business owners can run to assess the current state of their marketing efforts.

 
With a commitment to helping businesses succeed online, DDCO Digital is poised to make a big impact in the digital marketing space, this year and beyond.

Is Search Engine Submission Necessary?

The simple answer is yes! Search engine submission is necessary.

Search engine submission is key because the majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.

With all due respect, search engine submission can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

It should be noted that search engine submission is vital for your site to rank on Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed or perform search engine submission for you. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it!

You don’t have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn’t everything that you need to know by any stretch of the imagination, but it will give you a basic foundation for search engine submission.

Consider it your beginner’s map to Internet marketing profits.

1. Choose a targeted market

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

2. Develop a Product

Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

a. You create your own exclusive product.

This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

c. You join an affiliate program.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions…especially commissions in the 25% or higher range.

3. Create a USP

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy’s web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

4. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, we recommend WP Engine since they have the Fastest customer service, servers optimized for WordPress and the best technical support in the industry. Test them out. They will respond to you within the hour…anytime 24 hours a day.

5. Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

6. Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

7. Start Your Own Opt-In List

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.

 

Now it's time to get started!

Once you put our short 10 step outline together you have a basic map to creating your own Internet success story starting with search engine submission. You wouldn’t consider going on a trip without a mapping out your journey. So don’t try to go it alone online without a map.

Does your web designer have any true business experience?

Web designers need business experience.

It never ceases to amaze me how many companies large and small hire a web designer with zero business experience. A website is a valuable business asset and your web design firm should have a good background in business so they can truly build you a site that will positively effect your business sales and profits. They should be able to guide you in your web presence promotions. More importantly, they should be able to listen to your needs and goals, communicate their ideas and create solutions that will help you grow your business.

Three Main Objectives of a Website Design

A website should have three main objectives. Think of these as a triangle with the top being your most important. In other words, it is what you want your visitor to ideally take away from visiting your website. This primary objective should be the one with the highest revenue potential. For example, services companies will want form submissions for quotes. 

The second layer includes actions that visitors can do to reach the main objective. While they are indirectly related to your business goals, they are important to the overall user experience. 

The third layer, or the base of the triangle, is where you would place your tertiary objectives. These can be time spent on the website, or downloading some information about your product or service. While these actions don’t directly result in revenue, they are necessary to drive engagement on your website. 

If your website designer or website design firm doesn’t understand the business objectives, or how they are achieved with a website’s design, they will fall short on both the user’s experience and your objectives. 

Visitors need help navigating your website.

New visitors to your website need to have a clear path to your primary objective. If your web designer or website design firm doesn’t create an intuitive website design, visitors may not make it to the primary objective. 

The three questions your website must answer for your visitors to successfully navigate your website. 

  1. Why are you here
  2. What you can do here
  3. What you should do

Final Thoughts

The problem with a web designer will little or no business experience is they have no idea what these objectives mean and have no idea why they are even important to your business. Therefore, they cannot create a website that will help you grow your business. 

Here at DDCO Digital we have over 40 years of business management experience at different levels of management. This gives us a unique perspective, the ability to truly understand your business goals and the knowledge to design your website so it will help you meet your goals and grow your business. 

Can You Call Your Web Developer?

Businesses need a direct line to website developers.

I am not sure why it is, but I hear from clients every day how so many web developers don’t have a phone. I, too, have noticed that there seems to be a new trend of web designers/web developers operating strictly by email with so many freelancers. 

With 20 years of experience, I cannot imagine how this would fit into the creative process.

The interaction between developers and their clients is deeply rooted in strong communication. I have always felt that to create something truly unique, something that makes or re-creates a brand for a client, is created when the web designer and web developer genuinely connect with their client and gain a proper understanding of their client’s business. It is virtually impossible to convey this level of detail through email.

Web developer with no phone means it time for a change.

In fact, it’s definitely time for a change. You should be able to speak to your developer directly when discussing edits to your site, it’s too easy to have miscommunication when discussing the little details that must be ironed out between client and their web developer during the creative process.

Think about it, if you find an error on your website, do you really want to send your development agency an email and have to wait for a response? Don’t let a lack of communication with your web developer hold your website back from being all it can be. It’s your website, your business, it’s time to get on the phone with a web developer that cares and get something done!